Pizza’s history can be traced all the way back to Byzantine Greece – plain old flatbread covered in oil, herbs and cheese.

But modern pizza didn’t exist until 1889 – all thanks to a pizza pioneer known as Raffaele Esposito of Naples. Mister Esposito baked what he called ‘pizza’ especially for the visit of Italian King Umberto I and Queen Margherita.


This pizza matched the colours of the Italian flag – red tomatoes, white mozzarella and green basil. Named after Queen Margherita, the margherita pizza was born.

Having gained the royal seal of approval in Italy, this tasty treat spread to England, France, Spain and America. After World War Two, pizza spread to the ‘States – where the Italian communities of New York came up with their own spin. This is where the modern takeaway pizza was truly born.

Next – pizza delivery. When cars became more common, owners realised there was a gap in the market for freshly made pizza delivered straight to people’s homes. Since then, takeaway pizza delivery has evolved into a phenomenon enjoyed by millions of hungry people every year. Then some clever turnips realised you could use the internet to order pizza, and JUST EAT was born. You’re welcome.