Targeting & sharing cookies on Just Eat.co.uk

Last updated on 13/03/2015

The following list of cookies are those used on the Just Eat website & by our selected partners for the purpose of providing relevant and targeted ads/offers:

1st Party cookies

A "first party" cookie is either set by Just Eat itself or by a tool using the Just Eat domain. For example, Just Eat uses Google Analytics first party cookies on your machine

Tool/Company Cookie name What does it do?
Google Analytics _dc_gtm_UA-721344-36

Just Eat usesThis cookie is used to inform, optimize and serve ads on sites across the internet based on your prior visits to this website.

3rd Party cookies and pixel-tracking

Third party cookies are cookies that have been written on to your browser or device by a website that is different from the web site you are actually visiting (i.e. by a site other than Just Eat, in this case).

You can opt out of interest-based advertising services at http://www.youronlinechoices.com/uk/your-ad-choices

Tool/Company Cookie name What does it do?
Ad-x (Criteo) ADX_com.justeat.JUSTEAT (and Criteo 5888)

Only for app users. The ADX_com.justeat.JUSTEAT cookie allows us to identify which source an app was installed from and additional user actions after that, such as whether an order was placed.

AD-X sends information relating to your use of our apps and third party apps and websites to Just Eat's partner Criteo for the purpose of targeted marketing to you (see Targeting and Sharing Cookies).

AD-X shares data with other third party networks when instructed to do so by Just Eat from time to time. A list of these third parties (as may be updated from time to time) is available here: http://wiki.adxtracking.com/en/index.php?title=Integrated_Networks

This service is provided by Ad-X. Should you wish not to be tracked by Ad-X you can install one of their free opt-out apps: Android users click here, and iOS users click here.

Criteo

Tracking pixel (account 5888) and cookies (acdc, eid, evt, opt, optout, r.ack, udc, uic, uid, zdi)

Just Eat uses Criteo to create adaptive, personalized banners/ads that display relevant offers (such as recommendations of products that you might be interested in) when you visit other websites.

Criteo use a tracking pixel as well as multiple cookies. These cookies keep information such as which pages you viewed and certain other parameters in order to provide more relevant advertisements to our users.

More info here: http://www.criteo.com/privacy/full-privacy-text/

Opt out: http://www.criteo.com/deactivate-criteo-banners/

acdc This cookie keeps track of any parameters that are passed by the site, such as, for example, whether you are using a phone, tablet or desktop, whether you are a new customer, when you arrive and leave the site. It is used for optimising campaign performance.
eid This cookie is an external identifier that informs publisher networks (i.e. the sites that host the advertisements) who the advertiser is.
evt This cookie contains information about the last page visited. It is used to retarget advertising.
opt This cookie allows you to opt out of Criteo advertisers or publishers (in other words, not to see an advertisement any more). Criteo may continue to tracking you in respect of other advertisers/publishers.
optout This cookie allows you to allows you to opt out of some of Criteo's services.
r.ack This cookie is used to confirm that you have accepted cookies.
udc This cookie contains the list of publishers with positive campaign performance based on your behaviours, to improve the performance on the tagging and detagging operations.
uic This cookie allows Criteo to measure the effectiveness of an advertising campaign based on your browsing history.
uid This cookie sets an internal ID personalised to the user.
zdi This cookie counts the number of times you are shown an impression on a specific placement space.
DoubleClick _drt_

Just Eat uses Google AdSense DoubleClick for online advertising frequency capping and avoiding the duplication of ads on a page, meaning a user will not have to view the same ad over and over again.

More info:
http://www.google.co.uk/policies/technologies/ads/

Opt out:
https://support.google.com/ads/answer/2662922?hl=en-GB

id This cookie is used for re-targeting, optimisation, reporting and attribution of online adverts.
Facebook Tracking pixel (var _fbq and var fbds) and cookies

Just Eat uses Facebook to create adaptive, personalized banners/ads that display relevant offers (such as recommendations of products that you might be interested in) when you visit other websites.

Facebook uses a combination of cookies (based on your Facebook login) and a Facebook pixel (for creating a custom audience).

More info here:
https://en-gb.facebook.com/help/449542958510885/

Privacy policy:
https://www.facebook.com/about/privacy/update/

Opt out of ads:
https://www.facebook.com/settings?tab=ads

Google Adwords Conversion tracking (conversion ID 1029895973)

Just Eat uses Google to create adaptive, personalized banners/ads that display relevant offers (such as recommendations of products that you might be interested in) when you visit other websites.

More info: http://www.google.com/intl/en-gb/policies/technologies/ads/

Opt out: http://www.google.com/settings/ads

Havas/Doubleclick Doubleclick Floodlight counter

Just Eat uses Havas Media (using Doubleclick Floodlight counter) to create adaptive, personalized banners/ads that display relevant offers (such as recommendations of products that you might be interested in) when you visit other websites.

More info:http://www.google.co.uk/policies/technologies/ads/

Opt out: http://www.google.com/settings/ads

Specific Media (Vindico) ug

Just Eat use Specific Media (Vindico) to deliver adverts more relevant to you and your interests. They are also used to limit the number of times you see an advertisement as well as help measure the effectiveness of the advertising campaign. They are usually placed by advertising networks with the website operator's permission. They remember that you have visited a website and this information is shared with other organisations such as advertisers.

More info: http://specificmedia.co.uk/privacy/

Opt out: http://specificmedia.co.uk/privacy/#section4

Twitter Tracking pixel (account 5888)

Just Eat uses Twitter to create adaptive, personalized banners/ads that display relevant offers (such as recommendations of products that you might be interested in) when you visit other websites.

More info: https://twitter.com/privacy

Opt out: https://support.twitter.com/groups/51-me/topics/267-security-privacy/articles/20170405-your-privacy-controls-for-tailored-ads

guest_id These cookies are generally present because a Twitter widget or button is being used on the Just Eat website.
pid

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