Frychology

What do your chip choices say about you?

From being chipper to having a chip on your shoulder - the way you eat your fries can say a lot about your personality. It’s science.

Use our interactive tool created by experts, and see for yourself.

Choose your chips

Curly
Chunky
Oven
Shoestring
Sweet Potato
Wedges
French Fries
Chip Shop
< Restart
Analyse personality >
Click condiments below,
then ‘paint’ onto your chips above
Add any more condiments, then
click here to analyse personality
Salt
Vinegar
Ketchup
BBQ
Mayo
Brown Sauce
Sweet Chilli
Mushy Peas
Curry Sauce
Chilli Sauce
Gravy

Checking choices...

Cautious
Curious
Easy-going
Organised
Reserved
Outgoing
Detached
Friendly
Confident
Sensitive
Little
Lots

Sharing is caring. Especially when what you have to offer is so yummy. You’re happy with your lot and want others to have a taste of the good life too.

< Retake test

Share your result

50%

Consistent

50%

Consistent

50%

Consistent

50%

Consistent

50%

Consistent

How we did this
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How we did this

We surveyed 1,002 UK residents who eat chips, asking 24 questions covering both chip-eating habits and emotional responses. From this we were able to draw up profiles based around the Big Five personality traits and correlate them with specific aspects of chip-eating preferences (which condiments, total number of condiments, scatter, and total quantity). By analysing those four aspects in the interactive painting tool, we can then generate your personality profile.

Full report

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